An interdisciplinary design approach

SCROLL
USER EXPERIENCE + PRODUCT + GRAPHIC + PROTOTYPING

Design is not black and white

Typically, design projects don't always stay within just one area of design. Often times, projects require a bit of everything - product, graphic, and UX design as well as some form of prototyping along the way. With my background and experience, I am able to tackle both simple and complex projects that traverse multiple design spaces.
MESSAGE VIOLET
User-centric research and design

UX Design

SKILLS
+ Concept development
+ Website design
+ Squarespace dev
+ Copywriting
+ Concept sketching and iteration
+ User research
+ User testing
+ Competitive benchmarking
+ A/B testing
+ Surveys and feedback docs
+ User and stakeholder interviews
+ Product ecosystem and architecture
+ Data analysis
+ Usability testing
+ Affinity diagrams
+ Empathy maps
+ User flow charts
+ Customer journey mapping
+ Paper and digital prototyping
+ Prototype and test design cycling
+ Screen state defining
+ Interaction design
+ Medium/high fidelity screen prototypes
+ User feedback informed refinement
+ Wireframing
+ Product handoff documentation
VIEWPOINT
UX design is crucial for any digital product, plus plays an important role in physical product design and development. UX design focuses on the end user, ensuring that a real problem is solved for the user through an experience that is positive and smooth.
VIEW PROJECT:
FLY UX
Tangible and digital products

Product Design

SKILLS
+ Product and user research
+ Competitive benchmarking
+ Concept brainstorming
+ Product ecosystem and architecture
+ Concept sketching
+ Product consulting
+ Product development
+ User testing and feedback
+ User personas
+ Customer journey mapping
+ Functional prototyping
+ Looks-like prototyping
+ Rapid prototyping
+ Hard and soft goods interaction
+ Product testing - user and benchtop
+ Project presentations
+ Project and process documentation
VIEWPOINT
Though product design can involve either a tangible or digital product, I tend to categorize product design as a tangible product or a combination of both tangible and digital components. In any of these situations, a clear focus on both the company needs and the user needs is necessary.
VIEW PROJECT:
SEISMIC POWERED CLOTHING
Digital visual content

Graphic Design

SKILLS
+ Brand development
+ Logo design/redesign
+ Brand identity
+ Business card design
+ Print and digital templates
+ Visual identity
+ Website design and sitemap
+ Copywriting
+ Layouts and architecture
+ Vector illustrations
+ Image manipulation and edits
+ Print collateral packages
+ Data visualization
+ Icon design
+ Instructional design
+ Product manuals/guides
+ Presentations and pitch decks
+ Technical illustrations
+ Tech packs
+ Textile design
+ Social media collateral
+ Convention booth design and signage
VIEWPOINT
Graphic design is so much more than creating something that is aesthetically pleasing. Graphic design is both creative and technical - it's a communication tool between you and your users that has the ability to inform, persuade and build relationships.
VIEW PROJECT:
ACME STUDIO SOFT GOODS
Build, test and evaluate physical and digital designs

Prototyping

SKILLS
+ Hard goods
+ Soft goods
+ Multimedia builds
+ Concept model
+ Looks-like prototype
+ Functional prototype
+ Mockups (print, digital, product)
+ User/benchtop testing
+ Industrial sewing
+ CNC cutters
+ Laser cut/etch
+ 3D printing
+ Bonding and heat press
+ Soldering/welding
+ Wood/metal shop
+ Mold making
+ Digital prototyping tools
+ Concept sketching
+ Paper prototyping
+ Medium/high fidelity screens
+ Wireframing
+ Usability testing
+ Interaction design and prototyping
VIEWPOINT

Prototyping is essential for nearly all projects. This ensures your physical or digital design not only works, but works and solves a problem for your user.
VIEW PROJECT:
SUPERFLEX SOFT ROBOTICS SUIT
some SOFTWAre I USE

+

XD
Illustrator
Photoshop
InDesign
SOME DIGITAL TOOLS I USE

+

Figma
Sketch
InVision
Miro
SOME RAPID PROTOTYPING TOOLS I USE

+

3D print
Laser cut+etch
Solder/weld/bond
Mold/RTV
SOME EQUIPMENT + MACHINES I USE

+

Industrial sewing
CNC cutters
Wood shop
Metal shop
"I felt complete confidence in Violet to develop my brand aesthetic and create the vision for my new website. She was extremely detailed, prompt and a breeze to work with.

My site perfectly fits not only my business, but also me as an individual. It was put together with a great deal of care and I couldn’t be happier with its outcome. Thank you, Violet!"
Caitlin Boehm
CAITLIN BOEHM HAIR
‍OWNER
"I hired Violet to build my website and she did an exceptional job. I can’t say enough good things about her.

She’s capable, resourceful, conscientious, precise, focused, timely and just so pleasant to be around!"
Ringit Gürlich
ACME STUDIO
OWNER + FOUNDER
"Violet has done some recent design and UI/UX work for us at Seismic and I can't say enough good things about her work for us.

She's great at grasping high-level user needs and translating those into her design work, and is always dedicated to the best possible outcome for both the internal team and the end user."
Mallory Tayson-Frederick
SEISMIC
ENGINEERING, SYSTEMS+EE
FEATURED
Start the conversation

Connect with me

MESSAGE VIOLET