What we did

Web + graphic design


Acme Studio

Acme Studio Soft Goods

Website design, identity and copywriting

Initially requesting a portfolio website, our conversations unveiled the need for a clear visual identity which led to a more robust business-centric website, branding guide and print collateral.


Acme Studio Soft Goods offers professional soft goods consulting, prototyping, patternmaking and materials sourcing. Their previous website was a simple collection of portfolio images which needed to be updated and reorganized. Upon our project goals and needs meeting we decided to move away from a basic portfolio site and incorporate content that their clients typically request after contacting Acme Studio in order to reduce communication barriers and speed up their project launch dates. The resulting site not only displays their body of work, but also positions them as a professional and seasoned soft good prototyping business.

Acme Studio already had an established primary and secondary logo at the start of this project. The logos provided a solid jumping point for me to further develop their brand identity and style guidelines, which included refining the anatomy of their logo, then designing and developing their color palette, typography, favicon, collateral kit and more, with proper usage guidelines for these components - delivered as their own sharable digital Acme Studio Branding + Style Book.

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Acme Studio
Web + graphic design
Position: Freelance contract

The approach

Our goal was to present Acme Studio's body of work in a way that showed the diversity of their projects and capabilities, supported with studio and process insights, industry clients, and FAQs all within the 11-page website design.

Website design

Goal and needs, sitemap, portfolio content image sourcing, copywriting, Squarespace design and build

Graphic design

Project proposal template, image retouching, print and digital collateral: stationary, branding + style book

Brand identity

Brand voice, logo guidelines, color palette, typography


Studio stills, and studio process imagery, headshots
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